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Ceramic plates as decoration have been made and cherished for centuries.

Our attraction to plates – and by extension to ceramics in general – came by way of their surface decoration as well as their shapes.


The idea to use the subject matter of the plates and combine it with another image came about in 2010 with our ‘Altered Perspectives’ series.

As the name implies the ‘perspective’ of the painting is ‘altered’ by combining it with the subject of the decoration of the plates, the sum of the whole being more interesting than the individual parts.

As we explored these compositions, the shapes of the various plates also became an important element.

Ovals mixed with circles, and with scalloped shell shapes or 18th C. inspired Delfts Blue plaques.



In 2014 we created a new series where we designed every aspect of the ceramics: both the plates and our own digital transfers.

In effect we were setting out to create the idea of the ‘Altered Perspectives’ entirely in ceramics.

We titled this new series of limited edition ceramics 'Altered Histories' as we chose to rework historical transfer patterns and oil paintings to create our own images.

This addition of texture proved challenging when applying the transfers, but the end result achieved is something quite unique.

In the process of creating our own plaster moulds we discovered the beauty of the textiles combined with the ceramics.



It was this ‘surprise’ discovery that lead us to push the whole idea of what we were making in an entirely new direction.

We wanted to create ceramics with texture, but leaving them unglazed, and yet have colour.

To achieve this we added pigments to the stoneware or porcelain, thus leaving the surface texture untouched.

We created our own custom colour combinations, so that the end result is just as much about the colour as it is the texture and form.

The entire process from surface decoration to shape to texture and colour has been a very organic one, and like anything in a natural process our story within ceramics continues to evolve.




Amsterdam design firm Studio DeSimoneWayland was originally founded as Little Owl Design in 2010 by Marcello De Simone and Bruce Wayland.

A shared background in art history, fine art, and affinity for different cultures informs Studio DeSimoneWayland's designs.
We find inspiration in many sources and reinterpret these in our way to create new interior aesthetics for the XXI

We continually aim to create designs that diverge from our references so that they read as both modern and sophisticated, while also remaining innovative and unexpected.

In a time when almost anything can be instantly reproduced, we aim to create designs that tell a story.
For instance, our first wallpaper designs were inspired by the skies over Holland.
We combined own photographs from our trips around The Netherlands with 18
th century etchings of the Dutch sky to create designs that are personal yet historical.

Our business comprises four main categories:

  • Wallpaper
  • Wall Art
  • Ceramics
  • Visual Merchandising



Name *


Bruce Wayland  Marcello De Simone

Elektronstraat 12 -Unit 25C

1014AP Amsterdam

The Netherlands

VAT NL852294189B01

KvK 56764464